Mention a networking evening these days to a group of women and you see the cringe factor before the invite even hits the door mat or inbox… we all know why this is… they have a reputation of focusing on one thing – me, myself and I. Me! Me! Me!
Thankfully, I’d say I’ve broken the mould. On Friday, I gathered a group of women for our quarterly “Woman of Colour Media Group” which was a great success. Why? Because we celebrated and recognised the talents of women of colour working in today’s media industry.
It was an event where women of colour came together to talk about business opportunities, build contacts and referrals, yet it also provided a safe haven for women to talk about their successes as well as vent their frustrations. It was a group of women (many of which are at the top of their game) together in an atmosphere that was informal, inspirational and informative.
We got so much from the evening. You could choose to have a relaxed and stimulating social conversation, use the opportunity to network and increase contacts for business, sit back and be inspired by others, or just enjoy the food.
I always feel so blessed, when sitting with my peers. As the evening progressed I kept reflecting on the different scope of women in the room; from magazine editors, PR Professionals, entrepreneurs, and the group always has a seat for a young budding media star. There was no pretence, no faking it!
I have always known that women can come together and mutually encourage. We can make it a family affair without the need for competition.
Whilst I’m pleased that the event was such an inspirational evening, I’m also astonished that in 2010, women that look like me are having to organise events like this for us to get recognition for our achievements. With over 15 years experience in the PR and Marketing field, people of colour still have to fight to get media passes… isn’t black media part of the multi-cultural Britain? I hope women of colour media group is the start of a change.
I’ve not yet come across an event as unique as this. It’s a shame that my contempories in the industry don’t see the benefit of the talent pool in media that exists in our communities. That’s the reason I started this event. To change the way we’re viewed in the media.
Yes, the media industry has taken some steps towards diversity with the introduction of the Diversity Pledge set up by the Cultural Diversity Network. But what does this really mean? Hopefully, this will ensure that diverse groups are better represented in the areas of broadcasting and media. However, surely these groups must get input and consultation from as much diverse talent as possible, otherwise how will they achieve their diversity targets? I’d be interested in knowing how accountable these pledges are, or are they just paying us lip service? No-one around the table on Friday that I’d spoken to had been consulted or surveyed about this pledge, if anything we were seen as a threat. Just do your own research and see exactly who heads-up the pledge. We all have a lot to still learn from each other, let’s make sure we get the right people around the table to do it.
The women on Friday came together with a common interest, common goal… we ate, we shared, we laughed, we debated, we encouraged and we inspired. And I left with my belly full, but that wasn’t down to the food (although it was good) it was down to the positive energy. All I can a say is the women of colour media group is a true networking event, compared to many of the networking events that I’ve attended.